Bank
Ads? B - O - R - I - N - G ! ! !
According to ADWEEK (June 2003) and TEXAS BANKER
(September 2004)
... "Commercial banks appear to be aimed at an elite group of customers.
Such familiar refrains as "we have more than a billion dollars to lend",
or
"our loan office can extend 20 million dollars to build your next home"
aren't exactly great ad slogans. They're not even good ones.
In fact, they are fairly
ridiculous when most borrowers and consumers are
both working and trying to scrounge up enough bucks to pay for both cars,
the mortgage and buy tennis shoes.
It's the same with famous athletes and celebrities... who cares?
It appears that most bank ads come out of 'committee' and we all know that
takes the sting out of most all creative work..."
... "The Solution? CREATIVE. Something UNIQUE, DIFFERENT,
something with EYE
APPEAL, HUMAN INTEREST or HUMOR.
 |
FOR SMALL |
Recent ads we've seen
that we enjoyed
included aerial photos of farms and homes in the area. When a customer
identifies his property, he wins a 35 x 24 photo of his aerial photo.
Cartoon characterizations of the employees
and actual cartoon ads also got us to pay attention to print ads..."
------- the experts endorse our concept ------
People will LOOK FOR our ads, not 'scan' past them.
Easy to purchase, affordable to publish and guaranteed to make
YOUR ad one of the BEST READ ads in your market area.
Can be published in 2,
3, or 4 column format.