Mortgage
Bank Ads. B - O - R - I - N - G ? ? ?
NOT OURS ! ! !
According to ADWEEK (June 2003) and TEXAS BANKER
(September 2004)
... "Commercial banks and mortgage banks appear to be aimed at an elite
group of customers.
Such familiar refrains as "we have more than a billion dollars to lend",
or
"our loan office can extend 20 million dollars to build your next home"
aren't exactly great ad slogans. They're not even good ones.
In fact, they are fairly ridiculous when most borrowers and consumers are
both working and trying to scrounge up enough bucks to pay for both cars,
the mortgage and buy tennis shoes.
Can be published in 2,
3, or 4 column format.
It's the same with famous athletes and celebrities... who cares?
It appears that most bank ads come out of 'committee' and we all know that
takes the sting out of most all creative work..."
... "The Solution? CREATIVE. Something UNIQUE, DIFFERENT, something
with
EYE APPEAL, HUMAN INTEREST or HUMOR.
-------------
We've GOT the SOLUTION and have had it since 1951. CARTOON ADS.
People will LOOK FOR our ads, not 'scan' past them. We have numerous options
for
mortgage lenders; including COWPOKES, BUCKSHOT, SIDELINES cartoons
and LAUGHTER is the BEST MEDICINE columns.
Easy to purchase, affordable to publish and guaranteed to make
YOUR ad one of the BEST READ ads in your market area.
FOR SMALL BUDGETS!
Our least expensive ad to publish.
Just 1 column by 5 inches.