Mortgage
Bank Ads? B - O - R - I - N - G ! ! !
We've GOT the SOLUTION.
CARTOON ADS.
People LOOK FOR our ads, not scan past them. We have numerous options for
mortgage lenders; including COWPOKES, BUCKSHOT, SIDELINES cartoons
and LAUGHTER is the BEST MEDICINE columns.
Easy to purchase, affordable to publish and guaranteed to make
YOUR ad one of the BEST READ ads in your market area.
According
to ADWEEK (June 2003) and TEXAS BANKER (September 2004)
... "Commercial banks and mortgage banks appear to be aimed at an elite
group of customers.
Such familiar refrains as "we have more than a billion dollars to lend",
or
"our loan office can extend 20 million dollars to build your next home"
aren't exactly great ad slogans. They're not even good ones.
In fact, they are fairly ridiculous when most borrowers and consumers are
both working and trying to scrounge up enough bucks to pay for both cars,
the mortgage and buy tennis shoes.
It's the same with famous athletes and celebrities... who cares?
It appears that most bank ads come out of 'committee' and we all know that
takes the sting out of most all creative work..."
... "The Solution? CREATIVE. Something UNIQUE, DIFFERENT, something
with
EYE APPEAL, HUMAN INTEREST or HUMOR.
