* *
A SPECIAL MESSAGE from * *
* * William Wrigley, JR (chewing gum) * *
and the
* * Jewish Talmud * *
Wrigley...
At least
80% of advertising that's done
isn't even worth remembering.
Let's talk about
the other 20%.
The stuff that breaks through the barrier of boredom -
the ONLY type of advertising that's worth doing.
It doesn't make sense
to buy space or time for an ad that no one remembers.
If your ads don't stand out among the hundreds of commercials people are exposed
to,
it's just part of the blur. (1946)
The
Talmud - 1,200 BC - Collection of Jewish religious and civil law.
"...the
lesson taught with humor is a lesson retained..."
We're not trying to re-invent the wheel - advertisers have
known
for a long, long time that HUMOR SELLS
Other national
cartoon and humor advertising campaigns to remember
The Budweiser Frogs
The Taco Bell Dog
Tasmanian Devil for Chevy's Monte Carlo
Road Runner for Dodge
Dilbert for Office Max
Cathy for J.C.Penney